What gets a company on this map

A company is on the map when all of these are true

1. It has its own website, and the site answers. A social profile or a marketplace listing is not a website, and a domain that resolves to nothing is not one either.
2. It has its own LinkedIn company page. A page shared with a directory or an accelerator is not the company's own.
3. We can say what kind of organisation it is, and its AI matters. The map shows companies by default, with consultancies, research centres and schools one filter away. Investors, public bodies and trade associations are not here: a fund that backs AI companies is not an AI company, and scoring one would be scoring its portfolio.
4. If it sells its people's time, more than one person works there. A one-person consultancy is a freelancer, and a freelancer is a person, not a company. A company that sells a product can be one person.
5. There is public evidence that it works with AI: a product, a job post, a talk, a paper or an announcement, each with a link and a date.

How a company's level is decided

A claim is not a capability. Saying “AI-powered” is a decision somebody made about a web page, and it earns Aspiring and no more. Above that we need something somebody had to build: the technique named in what you sell, a role that trains or runs models, or public code that imports one. The higher levels ask for more than one of those.