Sobre esta sesión
AI hasn't changed the fundamentals of Product Management: understanding problems, making decisions, prioritising and creating value. But it is radically changing how we do the job and how much leverage a PM can have.
The session explores a simple tension: when research, analysis, prototyping and execution become dramatically faster, judgement becomes even more important.
Scope
We'll follow the real PM workflow — discovery → strategy → co-design & prototyping → experimentation & data → execution — exploring at each stage:
What does AI make easier? What becomes possible that wasn't before? And what still requires strong Product judgement?
Rather than focusing on a list of AI tools, we'll use practical examples of how AI is changing the actual work of Product Managers.
The goal is to combine practical takeaways with a broader discussion about what great Product Management looks like in an AI-augmented world.
This session is meant for Product Manager, Product Leaders, or anyone who is taking product management seriously.