Marketing in the AI Era

Marketing in the AI Era AI didn't just add new tools to marketing. It changed who can execute, how fast, and at what cost. That's shifted what works and what doesn't across every channel. This evening we'll hear from 3 practitioners on exactly where AI moves the needle and where it falls short. 3 talks of 20-25 minutes, followed by an hour of networking and beers 🍻 🤳🏻 Jacinto Fleta — CEO, Baker AI in paid media Creatives, landings, campaign management, reporting. Jacinto will break down how AI has changed each layer of paid advertising, what it's actually replaced, and what still needs a human decision behind it. 🔍 Daniel Espejo — CEO, Omnia GEO: how to position your brand in the AI search era Search behavior has changed. More users now get answers directly from AI models, without clicking a single result. Daniel will explain how GEO works under the hood, what signals determine which brands appear in AI-generated answers, and how Omnia is solving that problem. 🛤️ Carlos Arboleya — GTM Partner AI in go-to-market GTM is everything a company does to reach customers and sell: positioning, marketing, revops, sales, partnerships, product growth. Carlos will map where AI generates real leverage across each piece, and where it's making execution harder, not easier.